I’m a beauty and fashion brand strategist, born and raised in New York City with a MetroCard in one hand and lip gloss in the other. I spent weekends watching brands turn corner storefronts in Soho into immersive brand worlds. Studying psychology and advertising in Dallas trained me to dissect how people discover, choose, and stick with products, and how brands earn a place in their routines. I deepened that foundation on the floor at Bluemercury and Ulta, seeing what actually makes someone stop, ask, and buy. I carried it into content work at Abundant Connections, where I learned how narrative and pacing translate into results online. I’m based in New York and open to roles in the city.