Education & Experience
NYC Beginnings
I grew up in New York City with a MetroCard and lip gloss, spending weekends at openings and pop ups and watching how light, copy, music, and staffing shaped what people did. I liked seeing brands turn a corner in Soho into its own little world.
Early Beauty Education
Into the Gloss was my daily read, and when Glossier opened its first pop up I went right away and saw how an online community, strong art direction, and a physical space could work together; it was the clearest example of brand translation I had seen. At the same time, YouTube became my beauty school. I studied technique closely, especially Michelle Phan’s tutorials, and for my 14th birthday she taught a lesson in my apartment for me and my friends, the moment beauty shifted in my mind from products to technique, storytelling, and design.
Mode par Jane
At 15 I launched Mode par Jane, a weekly blog I wrote, photographed, and edited myself. I covered destinations like Birchbox Soho, Paintbox, LUSH Spa, and Silver Mirror, documented treatments, how tos like The Eyelash Files, and profiles of friends with very different routines. Posting every week taught me consistency, taste, and how to make content people actually use.
Southern Methodist University
B.A. in Psychology
Minor in Advertising
At SMU I studied psychology and advertising. Consumer Behavior gave me language for what I had been observing in stores: crowd levels, music, lighting, and path to purchase. Living in Dallas contrasted with New York and showed me a different beauty culture and retail habits. I still use that framework when I design content and read performance.
​Learning on the Retail Floor
Prestige Beauty Advisor at Ulta
Sales Associate at Bluemercury
Working the floor at Bluemercury and Ulta turned my psychology and consumer behavior classes into real patterns I could see up close. I watched how trust is built in seconds, how sequencing a routine changes the basket, and which phrases actually move someone from browsing to buying. I quickly became a top seller by learning from strong coworkers and listening closely to customers. I used product knowledge, technique, and sales instincts to build full routines, set seasonal tables that converted, and keep events running smoothly. Brand events sharpened my approach and showed me how founders and product educators frame a story, structure proof, and draw customers into the brand. Watching founders like Tina Chen Craig of U Beauty walk through benefits and proof points during events was a masterclass in product education that I now pull into my marketing and content work.
Abundant Connections
Marketing Internship
Through my internship at Abundant Connections I take short form from brief to final cut. I script from real benefits and pain points, plan sets, shoot A and B roll, and edit native to TikTok and Reels with on-screen copy, captions, and a clear CTA. I deliver variants on a one to two week cadence, read results to decide what to keep or cut, and apply the same obsession I had at 14, now sharper: retail psychology translated into scroll-stopping content.​
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I care about work that looks good, feels honest, and performs. That intersection is where I am strongest.
Today
​Everything I’ve learned in New York retail, Dallas classrooms, and digital content work now comes together in one focus: helping modern beauty brands tie behavior to positioning, product concepts, and campaigns that people actually use, keep, and talk about.